BRAND PERSONALITY | NIGEL MARK
NIGEL MARK BRAND PERSONALITY
Nigel Mark’s brand personality is the human component of our brand. It is made up of emotional traits and behaviors that became consistent over time. In other words, our brand personality is the emotional ways through which the message of our brand identity is transmitted.
Bringing our brand personality to life, allows our customers to remember who we are and has formed a positive relationship with our brand.
The personality traits and strengths of the Nigel Mark brand fits into the “dimension” Sophistication.
Sophistication
Leonardo da Vinci said: "Simplicity is the Ultimate Sophistication." His statement embodied the Nigel Mark brand. Hence our slogan, "Simple, Yet Sophisticated!"
Nigel Mark is charming, refined, and high-class. It took time for us to exude sophistication as a brand, but once we got there, our brand became poised, polished, and makes our customers feel classy and elegant.
We asked ourselves, "who would our customers love to hang out with?" Therefore, we began to imagine our brand as a human being:
- How does it look?
- What should it sound like when it speaks?
These characteristics fuel the emotional and associative qualities of our brand that our customers connect with.
Our brand personalities only became effective when we were able to resonate it with our target audience. By knowing our target audience, their pain points, and how they communicate, we were able to create the personality our audience has fallen in love with!
Steps We Use in Forming Our Brand Personality
Step 1: We considered the competition.
As important as it is for our brand personality to reflect our brand message, we also wanted to stand out next to our competitors. The vast majority of our competition exudes excitement. These brands are good at creating a lot of hype and building excitement in their audience.
We wanted to take a different path and focus on Sophistication. In this way we were able to uniquely position ourself in the market and differentiate your brand from others.
Step 2: We got adjectives on paper.
We describe our brand in one word – then we did it again. And again. And again. We filled up a page with adjectives that painted a picture of our brand and then we picked the four descriptions that fit the best with who our brand is. These words are: Suave (Charming, Confident and Elegant,) Sensual, Passionate and Candid.
Step 3: We then Drew the Character.
What kind of person embodies the above adjectives? A Man-Panther - A Manther.
A Manther is the male version of a cougar, (a middle-aged woman who has the hots for younger men.) A Manther is a older man who pursue partners significantly younger than himself. The term is a blend of man and panther. Not only is it fun to say, but it keeps the whole older/younger relationship twosome in the cat family.
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NIGEL MARK MANTHER LOGO
Step 4: We Had a Conversation with Our Brand.
After discovering which traits defined our brand, we decided that the best way to determine our brand voice was to speak with it!
If we asked our brand a question; how would it answer us? Is Nigel Mark ... :
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Suave? |
Charming? |
Informative? |
Genuine? |
Confident? |
Sensual? |
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Relatable? |
Elegant? |
Passionate? |
Candid? |
Memorable? |
Believable? |
|
Smart? |
Stylish? |
Sexy? |
Sophisticated? |
Powerful? |
Wealthy? |
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Classy? |
Debonair? |
Driven? |
Intense? |
Playboy? |
Artistic? |
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Physically Fit |
Self-controled? |
Intelligent? |
Simple |
Yet |
Sophisticated? |
Our list of possibilities was long but worth exploring. Once we figured out what our brand voice is, we began using the linguistic style in everything we do, from the content we create to the way we answer our customers’ FAQs. Our brand voice is one of the key ways we transmit our entire brand message to our audience, so we took the time to get it right! Our brand is "Simple Yet Sophisticated!"
Step 5: Finally, we are Consistent.
CONSISTENCY IS THE KEY TO OUR SUCCESS
As soon as we understood what your unique brand personality was, we became committed to it.
The way our brand behaves is in line with the traits that defines it – charming, refined, and high-class, thus our brand became poised, polished, and makes our customers feel classy and elegant.
Of course, if something isn’t resonating with our audience, we don’t worry about tweaking your personality to be more in line with what they want. And, if worse comes to worst, we can always rebrand down the line!
Conclusion
Nigel Mark recognize brands are like people. We seek to be approachable and genuine. We make our customers feel like our brand was created especially for them, and we even make them feel validated and loved. We make an emotional impact, and convey a positive experience to our customers.
Nigel Mark brand personality shape the public’s perception of our business. The traits that we wanted our brand to emit has even help inform us which types of fonts and color combinations we use in our brand designs. We continuously seek to bring HAPPINESS to all we come into contact with. "Simply Yet Sophisticated!"